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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008195. When citing the article, please cite: Paul Hugstad, James W. Taylor, Grady D. Bruce, (1987), “THE EFFECTS OF SOCIAL CLASS AND PERCEIVED RISK ON CONSUMER INFORMATION SEARCH”, Journal of Consumer Marketing, Vol. 4 Iss: 2, pp. 41 - 46.

The interaction between social class and perceived risk on the way that consumers use various sources of information is examined in this article. The conclusions reached here suggest that perceived risk explains a great deal about the way that information is acquired and that social class explains relatively little. The results of the study indicate that marketing managers may well be able to improve the effectiveness of their budgets by reexamining the way they use newspapers and word‐of‐mouth communications.

Explores the extent to which consumers perceive various services as quality‐risk purchases. Describes a panel study which indicated that problem is felt by most types of services and therefore should be considered by service managers. Discusses possible strategies for reducing this perception.

Introduction Perhaps one of the most embarrassing and painful things that can occur in dealing with another is to suggest that a person would commit an immoral act and then find that the person considers the act to be totally out of character: “I'm not that kind of person.” An industrial salesperson would certainly wish to avoid a suggestion that would violate the ethical precepts of a buyer. However, it is difficult to assess what a particular buyer might consider to be ethical.

Reports on a study designed to explore the effects of religion and religiosity on perceived risk in purchase decisions. Asserts that religious values represent the most basic element of a consumer′s cognitive world, and can be meaningfully related to lifestyles. Concludes that religious individuals tend to perceive higher risks in their purchase decisions.

The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products.

The study was conducted by employing a qualitative research method. Virtual interviews in a chat room and e-mail interviews were conducted with 53 participants from 21 advanced and emerging economies.

The findings indicated that most Generation Y consumers perceive that fashion products made in advanced economies are of better quality compared to those made in emerging economies. However, most Generation Y consumers from advanced economies did not only pay attention to the quality of the products but also to associated ethical issues. In contrast, most Generation Y consumers from emerging economies only paid attention to functional issues. Furthermore, Generation Y’s perceptions of COO also influence their attitudes and behaviour towards the fashion products made in their own country.

This research brings a valuable insight to global fashion marketers about different perceptions between Generation Y consumers in advanced and emerging economies towards COO.

The majority of COO research has been conducted quantitatively and based on one or a small number of nationalities. Qualitative studies which investigate the perceptions of Generation Y from advanced and emerging economies towards COO are still limited. Thus, this study can contribute to the development of research into COO.

Retailers agree that segmenting and developing an understanding of target segments are important inputs to differentiating products and enhancing shopping propensity. Most shopping behavior and choice profiling tends to generalize rather than develop useful segment information. Thus, most results are not useful for targeting and positioning. A survey was conducted to examine shopping choice behavior of a very important and economically viable segment of this teen market called the “later aged female teen”. It was found that a typical later aged female teen was born to shop. Making the right choice, especially for her clothing, is important both from a social affiliation and a social influence position. This group felt brand (fit, look, and style) to be the most important attribute to consider in apparel choice and later aged female teens wanted excitement in their shopping venue. Shopping was important and there were risks associated with an incorrect choice of their clothing. Finally, the desire to stay and shop at the local mall seemed to be a function of the mall composition and excitement.

There has been considerable recent discussion about the relevance of critical theory to management discourse and its implications for the education of managers. Within this debate, marketing, and by implication, marketing academics, have been extensively criticised by those outside the discipline for failing to embrace more critical theoretical approaches in their work. Unfavourable parallels have been made with management accounting which has a similar academic/practitioner profile but where critical theory was embraced over two decades ago. The objectives of this paper are threefold: to attempt to account for the lack of critical theory in the discipline; to provide a critical evaluation of the usefulness of critical theory in marketing discourse; and to assess some of the practical implications associated with the implementation of critical theoretical approaches in teaching, research and publishing.

To offer a coherent critique of the concept of managerial frameworks of competence through the exploration of the problems of generalizability and abstraction and the “scientific” assumptions of management.

Employs the ecological metaphor of intellectual landscape and extends it to examining the development of the field of management, its early contours which traversed a diversity of conceptualisations such as management as an art, or an expression of personality, or as a vocation, the search for coordinates and a scientific image, and finally, a comparison of agri‐business and market gardening. The argument is illustrated by reference to particular management development programmes.

The argument is made that frameworks of competence impose conceptual limitations – “monocultures of the mind” – that are destructive. Justifying coordinates in an activity that is always particular, contextual and socially constructed faces the problem of finding stable evidence in a turbulent ecology and “frameworks of competence” are beset with problems of definition. However, with an understanding of power and discourse, and the application of the landscape metaphor such frameworks can be productively illuminated. What seems to be required is a wholesale shift in values and a re‐evaluation of the meaning and purpose of work.

Useful to curriculum designers and programme developers to analyse their work.

Provides a detailed coherent account of the emergence of the concept of competency, and subjects the concept to wide‐ranging critical review.